Salesforce steps up for sustainability

Until recently it was easy to criticize Salesforce for its position on sustainability. Its efforts to help fix the climate situation seemed more showmanship than well considered climate strategy. For instance, the idea of planting one trillion trees stumbles on issues like finding land and water for the young trees in a world that needs every square inch of farmland. Still the idea of using plants and chlorophyll to do the job makes perfect sense.

A variety of green plants, many microscopic, can absorbe great amounts of carbon.



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Denis Pombriant

Researcher, author of multiple books including “The Age of Sustainability” about solutions for climate change. Technology, business, economics.