Green New Deal: How to manage the disruptive innovation

Getting from the initial conception of a disruptive innovation to making it mainstream is tough and people who have not studied this progression might think it’s magic but it’s not. It’s just the way a marketplace gets established and flourishes. We’re seeing the process just beginning with the Green New Deal and this piece is intended to help you identify the milestones that will inevitably come along over the next few years.

The Green New Deal is a good idea that’s being handled badly. Its leaders are treating the issue as just a continuation of business and politics as usual though it’s really a disruption. That’s why there’s opposition. Even the name harkens back to a continuation of Franklin Roosevelt’s Depression era approach to get people working again.

Putting people to work was key to economic recovery because working people spend money whereas wealthier people keep some or even a lot in reserve. To boost economic activity, Roosevelt’s government became the buyer of last resort. When no one else would by what America could make, the government went on a buying spree paying for hydroelectric dams, schools, bridges, rural electrification projects, environment and conservation and even projects in the arts. The programs became known as alphabet soup because of names like WPA (Works Progress Administration) and CCC (Civilian Conservation Corps). At its peak, for example, the CCC employed 2 million men to plant trees as buffers against drought and floods and maintain and improve national…