Branson’s Learning Curve, Part 2

Denis Pombriant
4 min readMay 9, 2019

This is the second in a four part series on the Virgin Earth Challenge (VEC) proposed by Richard Branson. Parts are excerpted from “The Age of Sustainability.”

The Prize

Some of the ideas submitted in the VEC that became finalists, while interesting, do not appear to have been thought through and are outside of the parameters set for the competition — dangling $25 million…

Denis Pombriant

Researcher, author of multiple books including “The Age of Sustainability” about solutions for climate change. Technology, business, economics.